Rodica

Mention Digital Product Passports to most SME founders and you can almost see the calculation happening behind their eyes. Luxury brands. Enterprise tech stacks. Hundreds of data points. Millions of pounds. Probably not for us. Nobody’s Child announces digital product passports - Picture from Retailer News It is a completely understandable reaction. Most of the coverage around DPPs features the big names. The luxury houses that have moved early and loudly. The large retailers with dedicated...

Be honest. When someone mentions another EU sustainability regulation, what is your first reaction? If the answer is somewhere between a weary sigh and a quiet assumption that it will probably get pushed back, you are in very good company. The last few years have not exactly built confidence in regulatory timelines. ESPR is not like the others. Here is what that actually means for your brand.

It is a Tuesday morning. Someone senior has just come back from a conference and announced that the brand needs to get moving on Digital Product Passports. Everyone nods. The meeting ends. And then the most expensive game of pass the parcel in your company's history quietly begins.